Chris Shackelford

Magic Chris Shackelford

Exploring the art of automation and AI-powered creativity.

Discover The Magic

Full Interview

Full Interview

Amazing Song

Amazing Song

Speaker Introduction

Speaker Introduction

Interview Highlights

Interview Highlights

Automation Workflows

Content Scheduling Automation

1
Data Storage (Google Sheets)
2
Retrieve Scheduled Posts
3
Format Content (Text Formatting)
4
Send to Social Media (Facebook API)
5
Manual Approval Node
6
Post Approval Notification
7
Posting Confirmation
8
Error Handling (Retry Logic)
9
Daily Summary Report
10
Quality Control (Content Review)

Daily posts are retrieved, formatted, and sent to Facebook for manual approval, improving content delivery efficiency. Reduces the time spent on manual posting and ensures consistent content quality through structured review and formatting.

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Lead Generation Automation

1
Form Submission (Webflow)
2
Data Storage (Google Sheets)
3
Automatic Email (Gmail)
4
Follow-Up Reminder (Trello)
5
Notify Sales Team (Slack)
6
Error Handling (Validation Check)
7
Quality Control (Data Review)
8
Monthly Analysis Report (Google Sheets)
9
Template Customization (Email Formatting)
10
Schedule Next Contact

Streamlined lead capture, automated follow-up notifications, and structured data management for sales outreach. Eliminates manual entry errors and ensures timely follow-ups, allowing sales teams to focus on closing deals.

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Social Media Engagement Automation

1
Data Retrieval (Facebook Graph API)
2
Analyze Engagement Metrics
3
Automated Response Generation (Chat GPT)
4
Send Response (Facebook API)
5
Quality Control (Human Review for Accuracy)
6
Error Handling (Engagement Threshold Notifications)
7
Update Engagement Log (Google Sheets)
8
Format Engagement Report
9
Weekly Summary Email (Gmail)
10
Archive Old Responses

Automated responses to social media interactions allow for increased engagement with followers. Saves time in responding to inquiries and lets the brand maintain a consistent online presence.

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Visitor Analytics Automation

1
Data Capture (Google Analytics)
2
Extract Visitor Data
3
Format Data for Visualization (Data Formatting)
4
Create Dashboard (Google Data Studio)
5
Quality Control (Data Accuracy Checks)
6
Automated Insights Generation
7
Send Report (Slack)
8
Schedule Regular Updates
9
Error Handling (Report Generation Failures)
10
Archive Old Reports

Comprehensive analytics report and visualization dashboard providing insights into website performance. Reduces manual data manipulation and ensures timely insights for strategy adjustments.

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Customer Feedback Loop Automation

1
Form Submission (Typeform)
2
Data Collection (Google Sheets)
3
Analyze Feedback (AI Insights)
4
Automated Thank You Email (Gmail)
5
Notify Product Team (Slack)
6
Quality Control (Feedback Review)
7
Identify Improvement Areas
8
Schedule Follow-Up Action (Trello)
9
Error Handling (Validation of Entries)
10
Monthly Review Report

Streamlined feedback collection and analysis process for product improvements. Improves response rates and product iterations based on real customer insights, enhancing customer satisfaction.

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Inventory Management Automation

1
Inventory Update Trigger (Shopify)
2
Data Retrieval (Google Sheets)
3
Format Data (Inventory Formatting)
4
Update Stock Levels (Shopify)
5
Notify Reorder Necessary (Slack)
6
Quality Control (Stock Accuracy Check)
7
Create Inventory Report (PDF Generation)
8
Send Report (Gmail)
9
Error Handling (Restocking Logic Errors)
10
Archive Old Reports

Automation of inventory updates and reporting to keep stock levels accurate and informed. Prevents stockouts and excess inventory issues, ensuring smooth operational flow.

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Email Campaign Automation

1
Contact List Retrieval (Mailchimp)
2
Segment Audience (Criteria Filtering)
3
Design Email Template (Email Formatting)
4
Schedule Campaign (Mailchimp)
5
Quality Control (Review Email Content)
6
Error Handling (Validation of Recipient List)
7
Track Opens and Clicks (Analytics)
8
Automatic Follow-up Email
9
Weekly Performance Summary
10
Archive Campaign Data

Structured launch of email campaigns with targeted audience segmentation and performance tracking. Enhances engagement rates and optimizes campaign effectiveness, reducing manual management of email lists.

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Document Automation Workflow

1
File Input (Google Drive)
2
Retrieve Document Template
3
Fill Document Fields (Dynamic Content Insertion)
4
Generate Final Document (PDF Creation)
5
Quality Control (Document Review)
6
Send Document (Gmail)
7
Error Handling (Document Creation Failures)
8
Schedule Archive Process
9
Notify Recipient (Slack)
10
Monthly Document Summary

Efficient document production using templates to customize and distribute final products promptly. Minimizes manual document creation errors and speeds up the document approval process.

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Event Registration Automation

1
Event Signup Form (Google Forms)
2
Data Storage (Google Sheets)
3
Send Confirmation Email (Gmail)
4
Update Calendar (Google Calendar)
5
Quality Control (Registration Accuracy Check)
6
Notify Event Organizer (Slack)
7
Generate Attendance List (Google Sheets)
8
Error Handling (Registration Errors)
9
Follow-Up Reminder Email
10
Monthly Summary Report

Seamless management of event registration and confirmation communications. Ensures accurate attendee tracking and reduces administrative workload for event management.

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E-commerce Checkout Automation

1
Cart Abandonment Trigger (Shopify)
2
Retrieve Abandoned Carts
3
Send Reminder Email (Gmail)
4
Quality Control (Email Review)
5
Error Handling (Email Delivery Failures)
6
Track Response Metrics (Google Analytics)
7
Notify Sales Team (Slack)
8
Update Conversion Rate (Google Sheets)
9
Schedule Follow-Up Campaign
10
Monthly Performance Summary

Automated reminders to recover abandoned shopping carts, boosting conversion rates. Recovers potentially lost sales by engaging customers who hesitate at checkout, improving overall revenue.

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